Negative Reviews - Consider This BEFORE You Submit One4th August 2011 | Jackie Hutchings
Things to consider BEFORE submitting negative reviews:
First rule of thumb: as you are about to write the review, ask yourself do you want to hurt this dive business? If the answer is yes, take a deep breath. Step away from the keyboard. Return twenty four hours later, and ask yourself again, do I want to hurt this business? Until the answer is “no”, you should not write the review, for as long as your intention is malicious, your objectivity will be skewed, your judgment will be impaired, and hyperbole and dishonesty are more likely to rear their ugly heads.
Only when your intention is to help bridge the gap between consumer and business, or to help the dive operator improve on their facilities or service, are you ready to write your negative review.
The goal has to be socially contributory and positive because dive operators, like people, are all flawed. They have to have the opportunity to fix what may be wrong with them without facing unfair attacks.
If in doubt, don’t do it.